Tourism Alliance of North Texas

The Tourism Alliance of North Texas is the sister organization of the Dallas/Fort Worth Area Tourism Council.  As a 501c3 non-profit organization, it was formed to help build the capabilities of the North Texas tourism workforce through education and training. 

Our mission is to promote educational endeavors to strengthen the North Texas Hospitality & Tourism industry and workforce.
Being a service based industry; a skilled and qualified workforce is vital to the success and future of tourism and the vitality of the area's economy. By promoting, developing and utilizing existing educational materials, programs, courses that pertain to all aspects of the tourism/hospitality industry for university age levels and those already employed in the industry, the Tourism Alliance of North Texas hopes to increase the knowledge base, education and skills of area workers and raise awareness of the tourism/hospitality industry as a viable career path thus ensuring a skilled and knowledgeable workforce.