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June 2015 - Council News

Partnership Dues Increase

Over the past couple of years, the Council has been reviewing everything we do as an organization from the guide and web site to the various missions and partnership structure.   The board has approved a increase in our partnership structure and dues.



In doing our research we have found that our organization has not had a partnership increase for 10 years.  

During these past 10 years, the Council has provided its' partners with the following enhancements:

  • Added its' Official Visitors Guide online in its entirety with clickable links as well as a mobile version. 
  • Increased the distribution of the printed Visitors Guide to more destinations.
  • Created a strong web site presence that is continually being enhanced.  This summer the Council's updated site will be debuted along with each partners' listing.
  • Went through branding campaign & strategy that is still used to this day.
  • Created an integrated ad campaign, summer radio promotions, and subscriber email program that drive visitors back to the web site or partners pages. 
  • Began social media promotional efforts that didn't exist back in 2005 and are continuing to enhance those engagement efforts.


 In addition, the Council:  

  • Will be adding a booking engine to the web site this year that will bring even more visitors and revenue to the site.
  • Wants to increase advertising to better promote the area as a premier leisure destination year-round.
  • Wants to expand our social media efforts and explore new opportunities to capitalize on this media.
  • Wants expand programming, research efforts and opportunities for all partners along with some other exciting things that are in the pipeline for the future.


The Board has approved its new investment structure for 2016 and moving forward.  This change will bring the organization up to where it needs to be in line with inflation, but still keep DFWATC the best possible investment you make for you and your organization. 

Following is a listing of the partner categories and investment levels for 2016: 


Accommodations (Based on number of rooms):

  • Up to 400 rooms . . . . . . . . . . . . . $275    
  • Over 400 rooms . . . . . . . . . . . . .  $325


Attractions (Based on attendance):

  • 0-100,000/Non-Profit/Free Admission . . . . $275
  • 100,001-499,999 . . . . . . . . . . . . . . . . . . . . $450
  • 500,000-999,999 . . . . . . . . . . . . . . . . . . . . $625
  • Over 1,000,000 . . . . . . . . . . . . . . . . . . . . .  $925


Cities/CVB/DMO (Based on total operating Budget):

  • Below $499,999 . . . . . . . . . . . . . . . .  $625
  • $500,000 – $999,999 . . . . . . . . . . . .  $850
  • $1,000,000-$3,999,999 . . . . . . . . . .   $1500
  • Over $4,000,000 . . . . . . . . . . . . . . . . $2000


Restaurant . . . . . . . . . . . . . . . . . . . . . .  . . $275

Shopping Center/Retail Outlet . . . . . . . . $325

Support Services . . . . . . . . . . . . . . . . . . . $275

Transportation Companies . . . . . . . . . . . $325

Corporate Partnerships are available for organizations with multiple properties.  Please contact the office for details. 


 

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