Article Roundup for October

News and headlines on the travel and hospitality industry.

Why Visual Content Drives Social Media Engagement ( . . . In a world where the average US consumer attention span is 8 seconds, one second less than that of goldfish (!), it's no wonder travel brands tend more and more to focus on visual content to drive their message across their various digital outposts. In fact, did you know that:
  • Visual content is shared 3 times faster than text
  • 90% of information transmitted to the brain in visual
  • People retain only 10% of what they hear, 20% of what they read… and 80% of what they see! MORE

Learn about millennials before they take over the travel industry (Multibriefs) . . . While baby boomers have created the idea of travel being a necessity rather than a luxury, millennials have taken that idea and evolved it with the help of technology. Quite simply, the younger generation is changing the landscape of travel. MORE

7 basics for telling an authentic, effective travel brand story (tnooz) . . . Thirty seconds or less is the average length of time that consumers spend reading or listening to online marketing communications. So if you haven't caught a prospective customer's attention in that time, chances are that you will have lost them to the competition. MORE